1.6 billion people on social networks: study

Wednesday, November 20th, 2013. Filed under: Entertainment Home & Garden Online
©Cienpies Design/shutterstock.com

©Cienpies Design/shutterstock.com

(WASHINGTON-AFP) – An estimated 1.61 billion people, more than one in five globally, will log in to social networking sites at least monthly this year, the research firm eMarketer said Tuesday.

The study said the number was up 14.2 percent from a year ago and growth will push that number up to 2.33 billion by 2017.

The highest penetration of social network users, according to eMarketer, is in the Netherlands, at 63.5 percent. Norway was second at 63.3 percent, followed by Sweden (56.4 percent), South Korea (54.4 percent), Denmark (53.3 percent), the United States (51.7 percent) and Finland (51.3 percent).

A majority of residents were also on social networks in Canada (51.2 percent) and Britain (50.2 percent, according to the report based on data from research firms, government agencies, media outlets and company reports.

The 1.61 billion figure represented 22 percent of the world’s estimated population, the survey said.

The report said India is seeing the highest growth this year of 37.4 percent, though only 7.7 percent of the population uses social networks. Indonesia’s numbers will climb 28.7 percent and Mexico will grow by 21.1 percent. eMarketer said.

All three of those countries are also high-growth areas for Facebook, the world’s largest social network with more than one billion users.

The US remains the country with the greatest number of Facebook users, at 146.8 million, but with India’s large population and expected growth rate, it will have the largest Facebook population of any country by 2016, according to the report.

Share Button

Related posts

The country deemed to have the healthiest eating habits may surprise youElon Musk: a man on a missionLights off for Earth Hour’s global crowdfunding callCall in sick or head to work? Depends on where you live: studyEU lags behind on 4G: officialVolvo’s 2020 visionValentine’s Day: Asia shoppers most generous, France sees boost in flower salesFirst ‘Angry Birds’ theme park announced for AsiaSamsung launches world’s first flexible TVDoes the collapse of a US bakery chain mark the end of the cupcake era?Lunch-hour dance parties being held around the world May 6Demand from Asia and South American consumers behind tablet growth in 2014Facebook stats: is age really just a number?Phablet sales set to flourishDespite social media, most people have only a handful of close friends: studyOne way to boost your health? Fix your slow computer: surveyCyber criminals to target mobile, social in 2014A delete button for social mediaTop iPhone apps: ‘Advent 2013, 25 Christmas apps’More Americans spend less on Black Friday sales