Adidas to stream clips filmed from the perspective of the World Cup football

Adidas Brazucam ©Adidas

Adidas Brazucam
©Adidas

(Relaxnews) – Adidas has implanted six HD cameras into one of its official match balls for the 2014 FIFA World Cup and will be streaming films capturing 360-degree action views in the run up to the tournament.

The Brazucam ball will be traveling the world and documentary-style films will be streamed weekly from the ball’s official Twitter account @brazuca as part of the brand’s World Cup campaign.

Each of the films, part of a series entitled “Brazuca Around the World,” will be filmed from the perspective of the ball, which features custom-made image stabilization software.

Over the next seven weeks, the ball will travel through Spain, Germany, England, Russia, Japan, the USA and Mexico on its way to Brazil, featuring stars such as Xavi Hernandez, Dani Alves, Bastian Schweinsteiger, Manuel Neuer and Philipp Lahm.

Adidas will release one film per week via Twitter and the Adidas YouTube channel.

digital platform will also launch on Monday, April 7, offering fans access to a 360-degree image gallery and the chance to win signed products from the various players starring in the video series.

The first episode of “Brazuca Around the World” can be viewed at youtu.be/eDQQc5vKHhs.

sm/kc

Share Button

Related posts

New Logitech mice honor World Cup soccer teamsNeymar and James Rodriguez top Starcount’s global social media chart following World Cup face-offThe team to follow on Twitter during the 2014 World CupTwitter releases list of most popular retweets of 2015How mobile is putting sports fans at the centre of the actionSuper Bowl 49 most tweeted NFL football final everWorld Cup visitors happiest with friendly Brazilians and food: reportInterest in Germany builds with World Cup victoryWorld Cup 2014 semi-final leads to new Twitter recordThe World Cup final, coming to a cinema near you in ultra-high definitionFootball: Five new technologies at the World CupSamsung scores marketing home run with Obama selfieFootball: Nike overtake Adidas in World Cup teams battleTake a look at the new Coca-Cola bottles for the World CupWrite a song for Ricky Martin to perform on 2014 FIFA World Cup album‘Usain Bolt’ Nissan GT-R auctioned for charityRecycled plastic bottles could be your next coat: North FaceAmerica is top of the global spam leagueTwitter record smashed by Brazil v Chile World Cup matchWorld Cup’s winners, losers converge in hip streets