Adidas to stream clips filmed from the perspective of the World Cup football
(Relaxnews) – Adidas has implanted six HD cameras into one of its official match balls for the 2014 FIFA World Cup and will be streaming films capturing 360-degree action views in the run up to the tournament.
The Brazucam ball will be traveling the world and documentary-style films will be streamed weekly from the ball’s official Twitter account @brazuca as part of the brand’s World Cup campaign.
Each of the films, part of a series entitled “Brazuca Around the World,” will be filmed from the perspective of the ball, which features custom-made image stabilization software.
Over the next seven weeks, the ball will travel through Spain, Germany, England, Russia, Japan, the USA and Mexico on its way to Brazil, featuring stars such as Xavi Hernandez, Dani Alves, Bastian Schweinsteiger, Manuel Neuer and Philipp Lahm.
Adidas will release one film per week via Twitter and the Adidas YouTube channel.
A digital platform will also launch on Monday, April 7, offering fans access to a 360-degree image gallery and the chance to win signed products from the various players starring in the video series.
The first episode of “Brazuca Around the World” can be viewed at youtu.be/eDQQc5vKHhs.