Astrology may lead to self-indulgent behavior, researchers say

Reading a negative horoscope may sway a person toward guilty pleasures, a new study finds. ©shutterstock/Fanfo/shutterstock.com

Reading a negative horoscope may sway a person toward guilty pleasures, a new study finds.
©shutterstock/Fanfo/shutterstock.com

(Relaxnews) – Fans of astrology, take heed. A new study suggests that reading your daily horoscope could lead to impulsive or self-indulgent behavior.

For those days when astrology readings were negative, people were more susceptible to temptation, researchers said.

The study, announced Tuesday and published in the Journal of Consumer Research last month, revealed that believing in fate was associated with more erratic decision-making after reading bad news in one’s horoscope.

In their research, scientists from Johns Hopkins University and the University of South Carolina recruited 188 subjects who read an unfavorable horoscope and then were asked to choose between either an indulgence, such as diving into a bowl of ice-cream, or a virtuous alternate, such as cleaning the kitchen. The results showed that for people who believe they could change their fate, an unfavorable horoscope increased the likelihood of that person seeking refuge in an indulgent behavior.

However the researchers had expected subjects to choose a more virtuous action to prevent the unfavorable outcome presented in their horoscope.

“Conventional wisdom might suggest that for people who believe they can change their fate, an unfavorable horoscope should result in an attempt to improve their fate,” the authors said. “Our results showed that reading an unfavorable horoscope actually has the opposite effect on a person.”

Madonna is reportedly a fan of horoscopes and psychics, as is actress Naomi Watts, who played Princess Diana in a recent film adaptation. According to reports, she admitted to using psychics to communicate with the late princess about the part.

Access the study:

 http://www.jstor.org/discover/10.1086/674196?uid=3738016&uid=2&uid=4&sid=21103103194131

jw/kc

Share Button

Related posts

British Airways launches animal channel to de-stress passengersHow the future can impact the foods you choose in the presentSinger, actress Selena Gomez taking a breakPrince William’s wife Kate to guest-edit Huffington Post UKTrim the fat for happiness, says latest diet researchChef Joel Robuchon to release cookbook for well-beingJunk food makes rats lose interest in varied foods: studyScience of brain signals opens new era for advertising‘Healthy’ web searches peak early in the week: studyMichelle Obama to play herself in ‘Parks and Recreation’Movies that could save your marriageFive worst celebrity diets to avoid in the New YeariPhones don’t make you happy, but people can: studyWhat your favorite ice cream flavor says about youHabits, not cravings, drive food choices when you’re stressed: studyStudy probes best method to get your kids to eat more veggiesMost parents aren’t stressed by kids’ screentime: studyWant your kids to drink less soda? Turn off the TVChildhood TV addicts more likely to commit crime: studyPost-Super Bowl, diehard fans may suffer ‘football withdrawal’