Basketball: Adidas sign James Harden to ‘$200 million deal’

Saturday, August 15th, 2015. Filed under: Beauty & Style International Stars Sports & Recreation
Houston Rockets player James Harden throws a ball during a media event in Manila on October 9, 2013. ©AFP PHOTO/NOEL CELIS

Houston Rockets player James Harden throws a ball during a media event in Manila on October 9, 2013.
©AFP PHOTO/NOEL CELIS

(Frankfurt, Germany-AFP) – German sports giant Adidas on Thursday agreed a sponsorship deal with NBA superstar James Harden which was reported to be worth $200 million in a major blow to heavyweight rivals Nike.

The contract for the 25-year-old Houston Rockets star takes effect from October 1 and is understood to span 13 years.

Adidas said it would not divulge the value of the long-term deal although American sports network ESPN claimed it was worth $200m (180 million euros).

“From the start of this partnership, Harden is going to play a role in the worldwide promotion of Adidas which will coincide with the start of the new NBA season,” said a spokesman.

“He will also have a key role in creating and developing a line of sports shoes and clothing.”

Last year, Adidas announced a 10-year link-up with English Premier League giants Manchester United worth a minimum £750 million (940 million euros).

The group is also attempting to re-establish its foothold in North America in the face of competitors, Nike and Under Armour.

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