Benetton to launch new ‘Made In Italy’ fashion line

Wednesday, October 12th, 2016. Filed under: Beauty & Style Home & Garden

Global fashion brand Benetton is on track to launch a new “Made in Italy” line layer this year, in a bid to bring the company back to its roots and “refocus on its main expertise”.

Past Benetton campaign. © All Rights Reserved

Past Benetton campaign.
© All Rights Reserved

The collection, to be made in Treviso and titled “TV 31100” in a nod to the city’s postal code, is slated for a November debut, with the first designs to be a series of super light knits, crafted from a blend of merino wool and cashmere.

The company has reportedly invested to the tune of 2 million euros for the project, acquiring 36 Shima Seiki machines to spin the knits, and employed approximately 50 extra workers for production (via WWD).

The first products made in Treviso will arrive in Europe in November, followed by India and Mexico, and will be consistent with the brand’s pricing, retailing at below 80 euros, or around US$89.

  da/ – Relaxnews
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