Cartier inspired by panther for new eau de parfum

Sunday, February 16th, 2014. Filed under: Beauty & Style Videos
La Panthère ©Coppi Barbieri © Cartier 2014

La Panthère
©Coppi Barbieri © Cartier 2014

(Relaxnews) – Long a symbol of the Cartier brand, the panther served as a source of inspiration for the luxury house’s latest perfume, a floral musk that will go on sale March 15.

Created by Cartier nose Mathilde Laurent, “La Panthère” will be centered around gardenia, whose floral character will contrast with notes of musk and chypre.

The bottle features an inner layer, within transparent glass, that reveals a cubist panther’s head.

Erin Wasson has been chosen as the face of La Panthère, appearing in a campaign video shot by Sean Ellis and a print campaign by Peter Lindbergh.

The eau de parfum will be available beginning March 15. Prices: €59 for 30 ml, €84 for 50ml and €105,50 for 75ml.

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