China gets into the Christmas spirit

Thursday, December 26th, 2013. Filed under: Christmas Destinations Holidays Home & Garden Offbeat
House & Home, Interiors & Design , Design , Household Consumption ,Consumer trends, Tourism , Destinations , Trend ,Offbeat ,Holiday season 2013-14,Christmas spirit , China,  Jing Daily,  friends , family, holiday , "Sophie's Revenge" ,2013 blockbuster ,"Tiny Times" ,Chinese Christmas tradition , Christmas Eve, Marilyn Monroe-themed giant Santa statue ,Taiyuan , Christmas tree , Shanghai , festive decorations,Hao Litong, ,King Tree Handicrafts Company, ,Women of China,Sina Weibo, social media treasure ,

A blow-up Santa Claus doll that imitates the famous Marilyn Monroe pose is seen in front of a shopping mall in Taiyuan, central China’s Henan province.
©AFP PHOTO

(Relaxnews) – Christmas spirit is catching on in China, although admittedly not in the traditional Western sense.

According to a recent article by Jing Daily, recent years have seen the holiday become increasingly trendy throughout the nation, as marketers latch onto a potentially lucrative opportunity.

The Chinese take on the festive period is more focused on spending time with friends than family, and the holiday has become rather fashionable thanks to the release of films such as “Sophie’s Revenge” and the 2013 blockbuster “Tiny Times.” One Chinese Christmas tradition involves giving apples to friends on Christmas Eve.

This year has seen China embrace the holiday more than ever, with a Marilyn Monroe-themed giant Santa statue in Taiyuan and a ‘kiss-powered’ Christmas tree in Shanghai amongst some of the national highlights.

Of course the main Christmas trend has been in retail, with a significant sales increase in Christmas tree and high-quality festive decorations.

“This year in particular has seen a strong Christmas atmosphere in China,” Hao Litong, a sales manager at King Tree Handicrafts Company, told Women of China.

“Christmas products are gradually being accepted by Chinese people.”

Yet as everyone knows, Christmas is about giving as well as receiving. According to Jing, the luxury brands have made sure to incorporate a festive dose of corporate social responsibility into their seasonal marketing campaigns, including a charity tree-lighting ceremony at the Park Hyatt Beijing and a fundraising ‘Christmas Tree of Hope’ event at the China World Hotel.

Overseas brands have also been appealing to Chinese travelers over the Christmas period, led by London department store Harrods, which launched a Sina Weibo social media treasure hunt in December.

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