Coca-Cola designs ‘social media guard’ for latest ad

Friday, February 21st, 2014. Filed under: Beauty & Style Entertainment Home & Garden Offbeat Online Videos
Coca-Cola Social Media Guard video Coca-Cola has designed a ‘Social Media Guard’ for its latest advert ©2014 YouTube, LLC

Coca-Cola Social Media Guard video
Coca-Cola has designed a ‘Social Media Guard’ for its latest advert
©2014 YouTube, LLC

(Relaxnews) – Coca-Cola has come up with an unusual way of getting us to put down our smartphones and break the social media habit that, for many of us, regularly interrupts real life.

The brand has designed a ‘Social Media Guard’ for its latest ad, which aims to highlight the amount of time spent obsessively checking online networks such as Instagram and Facebook. The guard promises to “take the social out of media and put it back in your life.”

“Did you know that the world spends 4million years online every month?” asks the ad.

The ad shows the tongue-in-cheek product, not dissimilar to a pet collar, being worn around the neck so that wearers are physically unable to look down at their phones.

Although presumably not a serious product design, the ad is part of a growing trend for brands to encourage consumers to step away from social media. Brands such as gum company Dentyne and Apple have also tried to highlight the importance of real-life social interaction.

Watch the Coca-Cola Social Media Guard video:


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