DKNY gets football fever

#DKNYDRAFT screenshot video ©2014 YouTube, LLC

#DKNYDRAFT screenshot video
©2014 YouTube, LLC

(Relaxnews) – The New York fashion brand teamed up with rapper A$AP Rocky for a supermodel-packed, NFL-themed new campaign film.

Ahead of Sunday’s Super Bowl, fashion label DKNY has released a new Spring-Summer 2014 video. Soundtracked by A$AP Rocky’s “Fashion Killa” (which namedrops plenty of fashion legends, including Donna Karan herself), a cast of British models appear in Times Square wearing American football inspired cropped DKNY jerseys.

Burberry faces Jourdan Dunn and Cara Delevingne star alongside Eliza Cummings and Rocky, with the brand inviting fans to tweet their own ‘draft’ choices with the #DKNYDRAFT hashtag. A shoe-in for social media darling Cara surely?

In fact rapper A$AP Rocky is fast becoming something of a fashion star in his own right, regularly appearing front row at shows for Christian Dior, Alexander Wang and Raf Simons, among others.

DKNY has also created a special ‘draft’ section on its site with the campaign content and the collection ready to shop.

Check out the film at http://youtu.be/qBGEgg7qEUU

jt/cm

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