Domain ending .organic latest address to enter digital marketplace

The latest food-related domain to enter the digital marketplace: .organic. ©Arina P Habich /

The latest food-related domain to enter the digital marketplace: .organic.
©Arina P Habich /

(Relaxnews) – After .bar, .rest and .wine, the internet is about to get another food-related domain that’s aimed at gathering website sellers and producers of organic products under the same umbrella address.

Created to help users quickly identify business with clear domain endings, the online trend has moved to the organic food movement, with global registry services provider Afilias bringing the generic domain to the web.

Businesses that succeed in obtaining the .organic domain, meanwhile, will have to meet certain criteria, Afilias says, though no further details were given.

“Given the popularity of the term ‘organic,’ websites for many products and services now include this term, regardless of whether or not they are actually organic,” said Afilias senior vice president Roland LaPlante in a statement.

“A .organic address enables Internet users to more quickly identify true organic goods and services.”

Last month, Mexico-based domain company Punto 2012 invited restaurant and bar owners to grab domains like .rest, .bar and .cafe for their websites in a bid to help businesses distinguish themselves from the overly generic .com ending.

But an attempt to do the same for the wine industry has been met with much resistance from winemakers around the world, who say there aren’t enough safeguards to protect regional appellations like Bordeaux and Napa.

So winemakers nowhere near Champagne, France for instance, could ostensibly register a domain such as, critics say.

Other available food-related domain extensions include .coffee, .menus and .recipes.


Share Button

Related posts

Chef Joel Robuchon to release cookbook for well-beingKitchen appliance lets you grow your own insects for dinnerLook for vanilla-flavored cheddar and turmeric-infused ginger ale in 2015Pizza Hut and Coors jump on gluten-free trendCoca-Cola to launch premium milk nationwide in the USVegan croissants, gluten-free pasta: Europe wakes up to fussy eatingMcDonald’s invites customers to ask about pink slime and earthwormsBlake Lively’s lifestyle website and store goes liveBubblegum ants and Mexican mealworms on ‘Pestaurant’ menuApp to sell restaurant leftovers to help reduce food wasteDo you want carrots with that? McDonald’s to go greener and healthierTake a look at the new Coca-Cola bottles for the World CupHershey takes aim at Nutella with new chocolate spreadKale is 2013, sea beans are 2014Insects making eco-friendly buzz in Dutch kitchensThe 50 most powerful people in food in the US: websiteNew service will deliver Michelin-starred meals to Londoners’ doorsTinder of food apps lets you ogle, tap, then swipe left or rightVegan Ben & Jerry’s ice cream is in the pipelineChipotle burritos in the US are now free of GMOs