Estée Lauder launching Pure Color Envy lip colors

Tuesday, January 7th, 2014. Filed under: Beauty & Style
Estée Lauder's Pure Color Envy lipstick line ©Estée Lauder

Estée Lauder’s Pure Color Envy lipstick line
©Estée Lauder

(Relaxnews) – Estée Lauder has unveiled its Pure Color Envy Sculpting Lipstick line, 20 statement shades with rich pigments, a creamy moisturizing formula and six-hour staying power.

Notably, it’s the ‘Time Release Encapsulated Moisture Complex with Hyaluronic Acid’ that, according to the company, “helps boost lips’ ability to attract, capture and seal-in continuous hydration.”

The lipsticks will hit the shelves in modernist, bullet-shaped packaging in Estée Lauder’s signature navy and gold livery with a magnetic closure.

Launching March 2014 at Estée Lauder locations and online, the lip colors will sell for $30. The brand is also revealing five limited edition nail lacquers to complement the lip collection. Available in Red Ego, Impassioned, Envious, Insolent Plum and Tumultuous, they will be available for $20. The release will also be backed up with an advertising campaign starring American model Carolyn Murphy.

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