Fitbug unveils specialized training packages

Fitbug Orb ©All rights reserved

Fitbug Orb
©All rights reserved

(Relaxnews) – UK-based Fitbug has unveiled targeted 12-week training plans to help users of its low-priced Orb reach their fitness goals this year.

Users will soon be able to select plans such as “no more baby belly,” “golf gorgeous” or “bum beautiful” to access specialized workouts and online and app-based tools. The service, unveiled at this week’s Consumer Electronics Show in Las Vegas, utilizes the company’s online digital coaching platform KiK to set nutrition and fitness goals. Based on your Fitbug data and algorithms, KiK can suggest targets while providing feedback, tips, and encouragement via emails and push notifications on the app.

Fitbug says it will launch its new training plans the first half of 2014.

However, the downside is that Orb users will need to shell out around $20 to access the specialized training plans. Competing wearable tracking device Fitbit already charges $50 a year for its premium personal training service.

The Orb, released last October, comes in three colors (white, black, and pink) and is wirelessly compatible with the newest iPhones and iPads, as well as the Samsung Galaxy S4, Samsung Galaxy S4 mini and Samsung Galaxy Note 8.0.

Compared to the likes of Fitbit (which has sued Fitbug for alleged similarities in branding) and Jawbone, Fitbug has been more low-key in the fitness tracking space with its focus on economical pricing. Also available are the Fitbug WOW, a $79.99 connected weight scale, and two activity trackers, the Fitbug Air and Fitbug Go, both priced at $49.95.


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