Have it your way at…McDonald’s?

Monday, March 3rd, 2014. Filed under: Destinations Food & Dining Home & Garden
McDonald's is quietly testing out a 'build-your-own-burger' concept in the US. ©McDonald's

McDonald’s is quietly testing out a ‘build-your-own-burger’ concept in the US.
©McDonald’s

(Relaxnews) – In addition to two beef patties, special sauce, lettuce and cheese, McDonald’s customers may one day be able to customize their burger by doubling up on pickles or omitting the onions.

According to the Associated Press, a McDonald’s outlet in California is quietly testing a new concept that would allow customers to build their own burger using tablets to place their order.

The pilot project is being tested at a restaurant in Orange County and is slated to expand to other locations across Southern California this year — a move aimed at attracting a dinner-time crowd and a new clientele, reports the AP.

Customers place their order by entering the kind of sauce, cheese and bun they want for their burger via a tablet.

The test props up the growing trend towards customization in the fast food industry and borrows on the success of brands like Subway and Chipotle where customers can build their own sandwiches and burritos.

The move also encroaches on rival Burger King’s slogan, “Have it your way,” which invites diners to customize their sandwiches.

For its part, BK released a Big Mac knock-off last year with the launch of the Big King sandwich, which bears a striking resemblance to McDonald’s iconic burger.

The AP also reports that the company is rolling out new prep tables across the chain’s 14,000 restaurants in the US, which could signal an expanded toppings and ingredients menu that could include everything from jalapenos to salsa.

The chain has also said it’s reconsidering its breakfast hours to extend past the 10:30 am cutoff.

vs/kc

Share Button

Related posts

Pizza Hut’s hot dog pizza is coming to USMcDonald’s new strategy includes delivery and artisan chicken sandwichesPop-up cafe in Tokyo to serve Hello Kitty-themed foodsConsumers rank the best and worst tasting fast food chains in the USMcDonald’s launches new sandwich using Big Mac ‘special sauce’KFC Canada creates Big Mac knock-offTaco Bell enters breakfast turf with waffle tacoPetition for veggie burger at In-N-Out draws ire of meat loversKFC and Taco Bell latest fast food chains to pilot home delivery serviceChipotle burritos in the US are now free of GMOsBurger King kicks off unlimited Whopper promo in JapanTaco Bell confirms it’s testing Sriracha-themed menuPizza chain to launch marijuana-laced sauces in USIce creamery in Virginia scoops up title of best ice cream parlor in USChick-fil-A surpasses KFC as dominant fast food chicken chain in the USMcDonald’s Canada uses sustainable fish for Filet-O-Fish sammiesDo you want carrots with that? McDonald’s to go greener and healthierBurger King kids’ meals come with low-cal friesParis to become home to biggest Chipotle restaurant in worldBurger King launches shameless Big Mac copycat