H&M Conscious Collection to arrive in stores April 10

Thursday, March 20th, 2014. Filed under: Beauty & Style
Amber Valletta is the face of the new H&M Conscious and H&M Conscious Exclusive collections. ©H&M Conscious

Amber Valletta is the face of the new H&M Conscious and H&M Conscious Exclusive collections.
©H&M Conscious

(Relaxnews) – The Swedish apparel brand is promoting its environmentally responsible side through the latest H&M Conscious and Conscious Exclusive collections, which are slated to hit stores next April 10.

This year, H&M is launching not one but two Conscious collections, including the H&M Conscious Exclusive line created in partnership with the Ever Manifesto collective. With these new lines, the Swedish company has introduced new sustainable materials including vegetable tanned leather and organic silk.

The H&M Conscious and H&M Conscious Exclusive collections will arrive in stores April 10. ©H&M Conscious

The H&M Conscious and H&M Conscious Exclusive collections will arrive in stores April 10.
©H&M Conscious

As announced in November, actress and model Amber Valletta will star in the campaigns for this new collection, which is inspired by the styles of bohemia and flamenco dancing. At an event in Los Angeles celebrating the launch of the new collections, Valetta reaffirmed her belief in the importance of H&M’s promoting sustainable fashion.

“There’s a movement happening in fashion for everything to become more sustainable, more responsible,” she said. “And it’s important for companies like H&M to take steps and be leaders… As a global company they can really make an impact.”

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