Lamborghini to get personal at Geneva

Thursday, February 27th, 2014. Filed under: Destinations Home & Garden Motoring
Lamborghini is extending its Ad Personam customization and personalization program to the upcoming Huracán. ©Lamborghini

Lamborghini is extending its Ad Personam customization and personalization program to the upcoming Huracán.
©Lamborghini

(Relaxnews) – The Italian supercar company is using the upcoming Geneva Motor Show to highlight its new improved Ad Personam customization and personalization and to launch a new ‘exclusive’ design studio dedicated to helping the most discerning of clients create their ultimate dream car.

It looks as if one of the stand-out luxury automotive trends for 2014 is going to be bespoke customization.

In the lead up the Geneva Motor Show, which opens its doors to the public in little more than a week, both Ferrari and Rolls-Royce have announced that 2013 was a record year for client customization requests.

Every single new Ferrari plus 95% of Rollers sold over the past 12 months were personalized, and now Lamborghini is looking to get in on the action.

Like its closest rivals, Lamborghini already has a personalization program, called Ad Personam. But until now, it was only open to clients looking to buy and personalize the company’s flagship Aventador.

However, its reach is now being extended to cover the Huracán, which goes on sale later this year.

As well as opening the program to all new Lamborghini production models, the customization options are also being extended. There will be a greater choice of interior and exterior color options, a wider selection of leathers and even the option of Forged Composite, Lamborghini’s patented carbon-fiber-based material as a replacement material for elements of the body work or cabin.

But it doesn’t stop there. At the Geneva Motor Show, Lamborghini will be launching the Ad Personam Studio, what the company describes as a “fully-functional and highly-exclusive design studio where customers are assisted in the process of creating their very own, made-to-order Lamborghini Aventador.”

ch/kc

Share Button

Related posts

Meet the Lamborghini HuracánThe world of custom cars: How Touring Superleggera caters to car connoisseurs100% of new Ferraris are personalizedBugatti to unveil latest limited edition in BeijingBarbour and Land Rover to launch clothing rangeFerrari reveals celebratory F60AmericaFerrari first to hit the road with Apple CarPlayMazda’s new MX-5 among the hottest cars coming this fallInfiniti reveals first China-only carMercedes-Benz cars arc through the sky at the Goodwood Festival of SpeedRolls-Royce reveals the Phantom Drophead Coupé Waterspeed CollectionRolls-Royce announces limited-edition GhostAll-new Smart concept heading to FrankfurtBlackBerry planning another exclusive Porsche handsetLuxury Easter collections include $1,000 chocolate pirate tableau and surfing eggsMercedes debuts limited edition Mille Miglia SLHow department stores are dressing up their windows this ChristmasNew compact Mazda SUV to make LA debutJames Bond ‘submarine Lotus’ goes up for auction on eBay for $1 millionMorgan launches bespoke service with the SP1