Lancôme presents lighter version of La Vie est Belle

Sunday, December 22nd, 2013. Filed under: Beauty & Style
Lancôme's La Vie Est Belle L'Eau de Toilette goes on sale from March 3. ©Lancôme

Lancôme’s La Vie Est Belle L’Eau de Toilette goes on sale from March 3.
©Lancôme

(Relaxnews) – Opening a new chapter in the history of the fragrance launched in 2012 as an eau de parfum, Lancôme is introducing an eau de toilette version of La Vie Est Belle.

With this new lighter and fresher formula, Lancôme presents its first fragrance combining magnolia with mouthwatering vanilla and praline notes. La Vie Est Belle L’Eau de Toilette is based primarily on the scent of the aromatic flower, a species native to the Far East and a traditional symbol of nobility and purity.

Developed by Anne Flipo and Dominique Ropion, two of the noses who created the eau de parfum, the new eau de toilette complements the scent of magnolia with an accord of Iris pallida, white flowers and patchouli, followed by the gourmand notes of vanilla, praline and tonka bean.

Julia Roberts, who already represents the original La Vie Est Belle Eau de Parfum, will also represent this new, lighter version. American photographer Carter Smith will capture the actress’s dazzling smile.

Launched in 2012, La Vie est Belle now counts three versions: Eau De Parfum, Eau De Parfum Légère and Eau De Toilette.

Lancôme’s magnolia-based fragrance will be available from March 3, 2014. Price: €69 for 50 mL and 96€ for 100mL.

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