Lily Collins is the face of new Lancôme lipstick

Friday, December 27th, 2013. Filed under: Beauty & Style Entertainment Hollywood Stars
Actress Lily Collins at the premiere of 'Mirror Mirror' ©AFP PHOTO/Frederic J. BROWN

Actress Lily Collins at the premiere of ‘Mirror Mirror’
©AFP PHOTO/Frederic J. BROWN

(Relaxnews) – Lancôme is adding a new lipstick to its In Love makeup line. The face in the campaign behind Lip Lover, which comes in a large range of shades and with numerous beautifying properties, is British actress Lily Collins, who became a  spokesmodel for Lancôme in October.

Nicknamed “serial kisser” by Lancôme, Lip Lover lipstick is formulated to give lips a shiny finish, while protecting them with softening and moisturizing ingredients.

The new lipstick comes in 15 shades, all offering a variation on rosy pink. The shades are divided into two groups: Basic Chic (seven delicate shades ranging from pinky beige to rosewood) and Creative Chic (eight bright popping shades including coral, raspberry and purplish).

Lily Collins (“The Blind Side,” “Mirror Mirror”) was chosen to be the face of the product in a campaign shot by Sølve Sundsbø. The actress will also appear in campaigns for Lancôme’s Spring 2014 makeup collection, French Ballerine, starting in January.

Lip Lover will roll out in retail in the first quarter of 2014.

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