Lolita Lempicka celebrates love with a new fragrance

Sunday, September 8th, 2013. Filed under: Beauty & Style Online Videos
Russian supermodel Sasha Pivovarova is the face of the "Elle L'aime" fragrance. ©Dusan RELJIN

Russian supermodel Sasha Pivovarova is the face of the “Elle L’aime” fragrance.

(Relaxnews) – The French luxury brand has expanded its fragrance line with a new feminine perfume arriving in stores September 16. Lolita Lempicka has chosen to pay homage to that most noble of sentiments: love.

The famous perfume and fashion brand has named its latest fragrance “Elle L’aime,” which can be translated from French as “she loves him” or (why not) “she loves her.”

The eau de parfum is a blend of natural, rare and exotic essences. Lime, coconut flower, ylang-ylang and jasmine provide the opening notes, which are followed by a heart of myrrh with a touch of sandalwood.

In stark contrast to Lolita Lempicka’s signature round, apple-shaped bottle, the “Elle L’aime” flacon is an elongated cylinder with gold lettering.

The brand chose Russian supermodel Sasha Pivovarova as the face of the new fragrance. The svelte blonde is well known throughout the fashion world, having walked the runway for Valentino, Stella McCartney, Dior and Chanel, just to name a few. The full ad campaign for the new fragrance will be unveiled September 16.

“Elle L’aime” will be available in two formats in European markets: 40ml (€65) and 80ml (€85). The fragrance has been available at select stores in the US since mid-August in an 80mL format ($100).

Lolita Lempicka's "Elle L'aime" eau de parfum will be available from September 16. ©Lolita Lempicka

Lolita Lempicka’s “Elle L’aime” eau de parfum will be available from September 16.
©Lolita Lempicka


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