Men’s fragrances on the rise in UK and US

Saturday, November 30th, 2013. Filed under: Beauty & Style
Bottega Veneta launched its debut men's scent this year. ©Bottega Veneta

Bottega Veneta launched its debut men’s scent this year.
©Bottega Veneta

(Relaxnews) – A number of big launches have boosted men’s fragrance sales over the past year.

A new report by the NPD Group has revealed the rising popularity of luxury scents in the UK and the US:

“While women’s individual juices continue to be the top selling fragrance segment across the US and Europe, new launch activity has been a boost for men’s sales across most countries,” explained Karen Grant, vice president and senior global industry analyst at the NPD Group.

The figures in the report compare sales in the period between November 2012 and October 2013 with the previous 12 months. While men’s scents grew in Britain and America (both up 2%), they actually fell elsewhere in Europe with sales down 5 percent in Spain, 2 percent in Italy and 1 percent in France.

So why are the Brits and the Americans buying more? A raft of new big label fragrances have certainly helped. These include major launches from brands including Jil Sander and Ralph Lauren, whose Polo Red scent had a Bruce Weber commercial soundtracked by Paul McCartney, who teamed up with former Nirvana members Dave Grohl, Krist Novoselic and Pat Smear. The debut scent for men from Bottega Veneta also made an appearance in the year, helping to boost interest and sales.

In particular, men’s gift sets are also helping to drive growth, with sales up in the UK and the US, and rising significantly in France.

“Along with the desire to treat oneself, there is a value component that comes into play for consumers with the purchase of either fragrance gift sets or individual juices,” said Grant. “A gift set provides consumers with a variety of formats with which to enjoy their favorite scents, and the recent popularity of larger size juices offers the ability to invest in a new or existing favorite while spending less per ounce.”

So if this trend is anything to go by, this holiday season, men can expect to see plenty more fragrance gift sets under their trees and in their stockings.


Share Button

Related posts

Ralph Lauren launches Polo Red fragrance for menNina Ricci gets arty for the 10th anniversary of its Nina perfumeLimited edition of Sisley’s ‘Soir de Lune’ perfume for holiday 2015Lancôme to release its Trésor Midnight Rose as a rich elixirThe sensual addiction of YSL’s Black Opium now in an eau de toiletteTravel to the heart of Andalusia with Sisley’s Soir d’OrientJohnny Depp becomes new face of Dior men’s fragranceSweet-smelling sweat? UK scientists develop new perfumeBottega Veneta concocts a more intense version of Pour Homme fragranceBottega Veneta releases Knot fragranceL’Oréal Paris launches new makeup testing appBurberry Spring-Summer 2014 campaign unveiledL’Artisan Parfumeur reissuing ‘Jour de Fête’ fragrance in limited editionBritain’s ‘yummy mummies’ ready for back-to-school BotoxKilian introduces Playing with the Devil eau de parfum for men and women Natalia Vodianova stars as the princess in Guerlain’s love storyPower and magnetism at the heart of new Dolce & Gabbana fragranceThe winners — and losers — of The World’s 50 Best RestaurantsRomee Strijd gets her first solo fragrance campaignKristen Stewart is the new face of Chanel makeup