Pizza Hut develops interactive tabletop menu technology

Thursday, March 6th, 2014. Filed under: Destinations Food & Dining Home & Garden Offbeat Online Videos
Pizza Hut's interactive table ©Pizza Hut/YouTube

Pizza Hut’s interactive table
©Pizza Hut/YouTube

(Relaxnews) – Here’s another sign that traditional restaurant menus may be inching towards extinction: Pizza Hut has created an interactive touchscreen tabletop that would allow diners to build their pizza they way they like, using swiping and tapping gestures.

Developed with Chaotic Moon Studios, the digital menu ordering service acts much like a tablet allowing users to choose their pizza size, crust, and toppings with a tap here and a swipe there.

But more than just a gimmick, the chain also indicates that the interactive concept “could be the future of the Pizza Hut dine-in experience.”

The digital tabletop also allows customers to pay for their order and play games while they wait.

The video comes shortly after it was reported that McDonald’s is quietly testing a pilot project in California that allows customers to personalize their burger order using tablets.

Likewise, a restaurant in Dubai recently garnered attention for replacing menus, waiters and laptops with interactive digital tabletops as well.

Diners at the Ebony Interactive Restaurant can browse the digital menu, place their order, and watch chefs prepare their meal via a ‘chef cam.’

While waiting for their meal —  anything from tameyya (African falafels) to ratatouille or pasta alfredo   — guests can also catch up on current news, check in on their Facebook messages or send greetings and virtual cards to diners at other tables.

Watch the Pizza Hut video at


Share Button

Related posts

Pizza Hut’s hot dog pizza is coming to USPizza Hut Australia debuts Doritos-crust pizzaPizza Hut’s new ‘Subconscious Menu’ reads our minds to place pizza orderMcDonald’s invites customers to ask about pink slime and earthwormsChick-fil-A surpasses KFC as dominant fast food chicken chain in the USApp to sell restaurant leftovers to help reduce food wasteDo you want carrots with that? McDonald’s to go greener and healthierNew premium chicken sandwich shop could ruffle some feathersMcDonald’s launches new sandwich using Big Mac ‘special sauce’KFC Canada creates Big Mac knock-offParis to become home to biggest Chipotle restaurant in worldTaco Bell enters breakfast turf with waffle tacoBurger King launches shameless Big Mac copycatDunkin’ Donuts rolls out glazed donut, bacon and egg sandwichChicago named best pizza city in the US: TripAdvisorKFC and Taco Bell latest fast food chains to pilot home delivery serviceMcDonald’s new strategy includes delivery and artisan chicken sandwichesStarbucks to play matchmaker this Valentine’s DayKFC to serve beer and cider at new premium restaurant in SydneyPop-up cafe in Tokyo to serve Hello Kitty-themed foods