Puma celebrates Chinese New Year

Monday, January 13th, 2014. Filed under: Holidays Lunar New Year Sports & Recreation
Part of Puma's Year of the Horse pack ©Puma

Part of Puma’s Year of the Horse pack

(Relaxnews) – To celebrate the 2014 Chinese New Year, Puma has released a “Year Of The Horse” collection.

The four-sneaker pack features two colorways in two suede styles — the Puma Suede Mid and the Puma Suede Low — all packaged in a special box. The new designs feature Chinese symbols and “pay respect to Xiangqi, also known as Chinese chess,” a hugely popular Chinese pastime, Puma says. Also the Chinese symbol for horse is embroidered on the tongue and etched on a wooden traditional chess piece that hangs on the shoes’ eyelet.

A limited-edition release, Puma has just released the pack at select retailers in the Asian-Pacific region.

Adidas is also commemorating Chinese New Year with a two-shoe pack — the Adidas Superstar 80 and the Tech Super — in gold and red. Nike has also released its Kobe 8 Year of the Horse edition featuring a graphic pattern on the upper in red with yellow and blue highlights.


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