Rising soccer star Oscar poses for Calvin Klein

Friday, May 16th, 2014. Filed under: News
Oscar for Calvin Klein Jeans ©Calvin Klein

Oscar for Calvin Klein Jeans
©Calvin Klein

(Relaxnews) – The up-and-coming Brazilian soccer star is the latest footballer to show off his talents in a high-profile underwear and jeans campaign.

Twenty-two-year-old Oscar dos Santos Emboaba Júnior, best known as Oscar when he plies his trade for Chelsea Football Club and the Brazilian national side, is something of a favorite with the fans.

Now he’s joining the ranks of some of football’s biggest stars, with a campaign for Calvin Klein shot especially for the Brazilian market in London by photographer Daniel Jackson.

It’s the first time the brand has created advertising especially for Brazil, and the images are designed to tie in with the multi-platform “show yours. #mycalvins” digital campaign, which launched globally earlier this year. The billboard and magazine ads are sure to get plenty of attention with the eyes of the world on the Seleção (as the national team is known by its fans) as Brazil hosts this summer’s FIFA World Cup.

Oscar is part of an established trend: 2014 Ballon d’Or winner Cristiano Ronaldo has modeled underwear for Emporio Armani, taking over from another (now ex) Madrid star, David Beckham, who of course now has his own intimates label with H&M. Calvin Klein’s past roster of boxer-brief clad soccer models includes Japanese legend Hidetoshi Nakata and former Arsenal and Sweden winger Freddie Ljungberg.


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