Salvatore Ferragamo presents sophisticated Signorina Eleganza

Sunday, February 2nd, 2014. Filed under: Beauty & Style
Signorina Eleganza by Salvatore Ferragamo ©Salvatore Ferragamo

Signorina Eleganza by Salvatore Ferragamo
©Salvatore Ferragamo

(Relaxnews) – The Italian brand has released the first details of its next female fragrance.

Named ‘Signorina Eleganza’, Salvatore Ferragamo’s latest fragrance is aimed at a slightly older woman than the original Signorina scent.

Anja Rubik in the Signorina Eleganza by Salvatore Ferragamo campaign ©Salvatore Ferragamo

Anja Rubik in the Signorina Eleganza by Salvatore Ferragamo campaign
©Salvatore Ferragamo

Set to hit stores next month, it was created by Sophie Labbé, who was also behind the first Signorina and has also created recent scents for Givenchy and Bulgari.

Opening with grapefruit and pear, the perfume’s heart is composed of almond powder and osmanthus petals, and it finishes with a drydown of white leather and patchouli. Signorina Eleganza comes in a clear bottle with a gold base and will arrive in three sizes — a 30-ml bottle (€56), as well as 50-ml (€80) and 100-ml (€105).

The brand’s creative director Massimiliano Giornetti chose Polish model Anja Rubik for the advertising campaign, which was photographed by Mario Sorrenti.

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