Shakira to promote Dannon’s Activia

Thursday, March 13th, 2014. Filed under: Entertainment Health & Fitness International Stars Music Online Videos
Shakira is the star of a new campaign for Dannon's Activia yogurt. ©Danone

Shakira is the star of a new campaign for Dannon’s Activia yogurt.

(Relaxnews) – The Colombian singer has become the latest brand ambassador for the probiotic yogurt brand Activia, Dannon announced March 12.

In parallel with her music career and her role as a coach on “The Voice,” Shakira seems to be on a quest for well-being. After being named global brand ambassador for Oral-B and Crest’s 3D White range, the pop icon has joined the dairy giant Dannon to promote the benefits of eating probiotic yogurt.

The Colombian artist, an advocate of healthy eating, is the star of a new TV ad for Activia that will air in the coming months.

To illustrate the new slogan “Dare to Feel Good,” the “Whenever, Wherever” singer shakes her hips in an enchanted forest built on a set in Barcelona, Spain. The ad is soundtracked by Shakira’s new track “Dare (La La La).”

Watch a behind the scenes video on the Activia & Shakira campaign:



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