Shapeshifting wall to create giant 3D selfies of visitors at Sochi

Monday, January 20th, 2014. Filed under: Art Destinations Entertainment Home & Garden Sports & Recreation
Asif Khan MegaFon pavilion for Sochi 2014 ©Asif Khan all rights reserved

Asif Khan MegaFon pavilion for Sochi 2014
©Asif Khan all rights reserved

(Relaxnews) – A giant pin screen dubbed “the Mount Rushmore of the digital age” will display 3D impressions of Sochi 2014 Winter Olympics visitors’ faces this February.

The pavilion will feature over 10,000 actuators, which will form three-dimensional portraits of each visitor’s face for 20 seconds. The faces will be eight meters high.

The actuators are covered by a stretchy fabric membrane and each one can extend by up to two meters, allowing the faces to be represented on an architectural scale. Each actuator will feature an LED light at the tip.

The structure, designed by British architect Asif Khan for Russian telecoms company MegaFon, will be situated at the entrance to the Games. Anyone visiting will be able to participate by having their face digitally scanned in the 3D photo booths onsite.

And for those who can’t make the games, several of the photo booths have been set up around Russia to allow everyone a chance to be present at the Olympics.

Asif Khan MegaFon pavilion for Sochi 2014 ©Asif Khan all rights reserved

Asif Khan MegaFon pavilion for Sochi 2014
©Asif Khan all rights reserved

According to Khan, the pavilion takes the ancient practice of portraiture and adapts it for the digital age. “Whether we are taking a self-portrait and posting it for our friends to see, or texting an emoticon to show how we feel, we’ve translated a fundamental means of self-expression into a new medium,” he said.

“That is why I think of this pavilion as a synergy between architecture and digital platform. At the same time it’s a monument to all of us. The concept is to make people the face of the Olympics.”

Anastasia Orkina, Chief Marketing Officer of MegaFon adds: “There is nothing that can express person’s individuality as well as the face. And those one hundred and seventy thousand faces on this architectural canvas will draw up a united portrait of Russian sports fans and supporters.”

The pavilion will remain in place for the duration of the Winter Olympic and Paralympic Games in Sochi, Russia.

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