Sonia Rykiel Spring-Summer 2014 campaign makes a bold, bright statement

Friday, January 31st, 2014. Filed under: Beauty & Style Home & Garden Photos

(Relaxnews) – The Parisian brand’s latest ad campaign, shot by British fashion photographer Craig McDean, features model Karen Elson with a choppy pink and platinum blonde bob.

The Sonia Rykiel images for Spring-Summer 2014 were art directed by M/M (Paris). Fashion world regulars known for their Givenchy campaigns, the duo have also worked on visual identities with Björk, Kanye West, and Madonna among others.

“We wanted to run with this vision of a greedy, glitzy femininity,” said the pair, who decided to “configure, reconfigure, and deconfigure” the codes of colorful 1970s Parisian advertising, adding a tongue-in-cheek edge.

The campaign was also styled by Marie Chaix who has recently put together the similarly punchy new campaigns from Kenzo and Proenza Schouler.

Sonia Rykiel Spring-Summer 2014 Campaign ©Sonia Rykiel

Sonia Rykiel Spring-Summer 2014 Campaign
©Sonia Rykiel

 The Parisian brand's latest ad campaign, shot by British fashion photographer Craig McDean, features model Karen Elson with a choppy pink and platinum blonde bob.

The Parisian brand’s latest ad campaign, shot by British fashion photographer Craig McDean, features model Karen Elson with a choppy pink and platinum blonde bob.

Sonia Rykiel Spring-Summer 2014 Campaign ©Sonia Rykiel

Sonia Rykiel Spring-Summer 2014 Campaign
©Sonia Rykiel

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