Stella Artois releases Swarovski Crystal Chalice for holiday season

Friday, December 13th, 2013. Filed under: Christmas Destinations Food & Dining Holidays Home & Garden New Year's Day
Swarovski Crystal Chalice for Stella Artois ©Courtesy of PRnewsFoto / Stella Artois

Swarovski Crystal Chalice for Stella Artois
©Courtesy of PRnewsFoto / Stella Artois

(Relaxnews) – Sparkling wine may be a traditional holiday beverage in many cultures, but this season beer also gets some added sparkle, thanks to a collaboration between Swarovski and Stella Artois.

The crystal design powerhouse and the Belgian brewery have released the limited-edition ‘Crystal Chalice’, a version of the traditional Stella Artois beer glass studded with gems, to mark the holiday season.

Each chalice features a platinum rim and was hand-blown in Turkey before being sent to Austria to be studded with crystals.

The design retains the brand’s traditional curved shape, which helps to retain the drink’s aromas.

A select number of the handwash-only glasses are available to buy at Fancy for a crystal cool $500.

“We are in pursuit of the perfect Stella Artois experience,” said Debora Koyama, Vice President of Global Marketing, Stella Artois. “Now, with our partners at Swarovski, we have crafted a gorgeous, limited-edition holiday Chalice, the ultimate expression of the care and craftsmanship that goes into every Stella Artois we brew.”

The glass is the latest Swarovski collaboration on a festive beverage, following last month’s launch of mini crystal-studded bottles of Moet & Chandon sold in vending machines in London department store Selfridges.

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