German designer fashions ‘hers & hers’ bridal niche

German designer fashions ‘hers & hers’ bridal niche

(MAINZ, Germany-AFP) – German fashion designer Helen Bender specialises in bridal wear but targets gay pride parades to pitch to new customers rather than wedding fairs. Two years ago she chanced upon a gap in the market for custom-made ‘hers & hers’ bridal outfits when lesbian friends turned to her for help. “They just hadn’t […]

24.03.2014 · Filled under: Beauty & Style, Home & Garden ·