Take a look at the new Coca-Cola bottles for the World Cup

Coca-Cola's World Cup commemorative bottles for 2014 ©Coca-Cola

Coca-Cola’s World Cup commemorative bottles for 2014
©Coca-Cola

(Relaxnews) – Coca-Cola has released a set of commemorative special-edition bottles for the World Cup that contain no actual soda but can play animated, interactive images.

Designed to pay homage to past World Cup host countries like Argentina, Japan, France and Italy as well as future hosts like Russia, Qatar and Brazil, the 18 mini collectible bottles are presented in special mini cases.

Sold empty, the bottles were also developed to bring fans around the world into contact with local Brazilians.

Here’s how it works: Coca-Cola fans around the world will be invited to download an application through the brand’s Facebook page, allowing them to create a virtual character and send a message to owners of the mini bottle in Brazil.

Over in Brazil, bottle owners will be able to activate their overseas message by holding their smartphone up to the bottle.

The augmented reality messages will be matched with the country of the bottle.

The special edition bottles were launched in Brazil last week. The promotion ends April 15.

vs/cm

Share Button

Related posts

New glassware designed to enhance flavors of Coca-ColaBlake Lively’s lifestyle website and store goes liveKrispy Kreme UK creates World Cup-themed donutsAroma-diffusing fork adds another layer to dinnerCoca-Cola to launch premium milk nationwide in the USWorld Cup visitors happiest with friendly Brazilians and food: reportDomain ending .organic latest address to enter digital marketplaceNew Logitech mice honor World Cup soccer teamsNew York and Paris consider turning subways into retail, dining spaceHershey’s signs 3D printing dealHershey takes aim at Nutella with new chocolate spreadStella Artois releases Swarovski Crystal Chalice for holiday seasonWorld Cup visitors: beware of Brazil’s sky-high pricesUS dodges Super Bowl chicken wing shortageLuxury Easter collections include $1,000 chocolate pirate tableau and surfing eggsLook for vanilla-flavored cheddar and turmeric-infused ginger ale in 2015Pizza Hut and Coors jump on gluten-free trendSpice pen makes edible art a piece of cakePop-up cafe in Tokyo to serve Hello Kitty-themed foodsMcDonald’s invites customers to ask about pink slime and earthworms